Triumph Media Group’s team of experienced sports media rights executives help analyse current strategies and define future media rights strategies along the entire value chain. This extends from production and generation of content to its distribution via all media platforms.
The dedicated sales team also help to carry out media rights sales worldwide.
Triumph Media Group and its client mutually choose the scale of integration from a sole supportive role of consulting and working alongside in-house experts to full distribution of the client’s media inventory.
Bartering is used as an innovative alternative to add value to rights owners’ properties. This allows broadcasters to pay with advertising space and commercial airtime that Triumph Media Group converts to cash, i.e. new revenues can be generated from untapped markets.
Sample project objectives
- Work with the client to analyse present media rights distribution strategy
- Create different content packages, considering complex media fragmentation
- Devise pricing strategy based on market-by-market approach
- Define distribution strategy and distribution objectives (exposure versus income)
- Create production plan and tender production and host-broadcasting services
- Set minimum broadcast obligations for broadcasters and other content buyers
- Define tender documents and accompany tender processes
- Distribute international media rights with an objective of maximising revenue and exposure
